About Us

Shega is an integrated media, high-quality content, data, and research company that is in the business of making the Ethiopian and African innovative economy make sense. Set up both in Ethiopia and United States, Shega offers three lines of service/products:

Shega Media, news, analysis, reports, visuals, and a weekly newsletter covering Ethiopia’s innovative economy.

Shega Insights, a data, research, and advisory platform and service,

Shega Brand Studio, an advertising agency arm of your business that helps brands to meet their marketing and communication goals.

Responsibilities

Digital Marketing

Social Media - The candidate is responsible or managing Shega's or clients social media presence. The tasks include developing, implementing and managing social media strategy, defining the most important social media KPIs, creating, managing and oversee visual and written social media content, collaborate with the team for monthly editorial calendar and measure performances.

Advertisement - Developing banners, animated ads, and commercials for display on third-party websites that can be put on other websites to push traffic to Shega or for clients who want to promote and put an advertisement on the Shega's platform.

SEO and SEM – The candidate is responsible for ensuring Shega's platform or client's website is easily found by the target audience. The responsibility includes optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM)to drive relevant traffic to Shega. Specific tasks include :

Optimize every page/ post category of Shega
Find the best SEO services for Shega (plugins, external services etc for best optimization of Shega), integrate them with Shega’s site and manage their usage
Research both local and foreign competitors online performance and find out why (the keywords they use etc)
Research and provide keywords in Shega’s reporting Shega to use in their articles
Optimize every Shega article after they are posted.
Optimize old posts of Shega
Prepare an SEO guideline to be used by Shega reporters when writing articles and oversee their adaptation
Provide monthly/ weekly performance reports of posts for the editorial team

Community Management

As a Community Manager at Shega, you’ll support our organization’s online community by monitoring the engagement on various social media platforms. More specifically you’ll get to:

Manage Social Media campaigns for various social media platforms to align with marketing strategies
Host online and physical events that increase our engagement with our community
Stay up-to-date with the latest industry and digital trends
Build relationships with the online community
Monitor and provide feedback on engagement/conversation via social media channels to leadership
Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.
Engage with the online community and respond to comments and requests.
Analyze web traffic and relevant community metrics.
Relay community feedback to relevant internal stakeholders.
Devise and implement community communication initiatives.
Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.
Attend networking events or relevant industry workshops.

Qualifications and Required Skills

In-depth knowledge of various social media platforms, best practices, and website analytics.
Exceptional creativity and innovation
Outstanding copywriting skills
Excellent time management and organizational skills
Knowledge of SEO/SEM, email, social media and/or display advertising campaigns
Accuracy and attention to detail
Professional approach to time, costs and deadlines
You have an interest in the tech and startup scene within the region, Ethiopia especially.
You can work independently with minimal
You understand what readers want and what our customers want.
You can read, converse, and write in both English and Amharic. Other local languages is preferable.
Experience in a digital marketing, graphic design, or advertising position.

Why join us?

You'll get a ringside seat to the future of the Ethiopian Startup and tech economy.
You'll play an important role in shaping the growing startup ecosystem in Ethiopia.
You will build a close connection with industry experts and major players from Ethiopia, Africa, and the world.
An open, flexible, supportive, and fun team and work environment.
A competitive salary for startup and market rate.

To be considered, applications must be received on or before the 30th of April, 2023.

Digital Marketing and Community Manager