Shega is an integrated media, high-quality content, data, and research company that is in the business of making the Ethiopian and African innovative economy make sense. Set up both in Ethiopia and United States, Shega offers three lines of service/products:
Shega Media, news, analysis, reports, visuals, and a weekly newsletter covering Ethiopia’s innovative economy.
Shega Insights, a data, research, and advisory platform and service,
Shega Brand Studio, an advertising agency arm of your business that helps brands to meet their marketing and communication goals.
· Preparing and carrying out PR campaigns and strategies
· Monitoring the public and media's opinion of our client or employer
· Writing and editing press releases, byline articles, keynote presentations speeches…
· Utilizing all forms of media, including national, regional and trade press, to build, maintain and manage the portrayal of a business
· Representing your company at events
· Acting as a spokesperson for the company’s brand
· Training employees on how to handle media enquiries and press interviews
· Developing good working relationships with the media and liaising with the press on potential news stories
· Preparing quarterly and annually reports
· Collaborating with the digital team to make sure the communication is in line with the communication standards
· Devising and coordinating events
· Monitoring publicity and press coverage
· Commissioning market research
· Coordinating paid and unpaid advertising.
· Coordinating all public relations activities
· Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
· Proven working experience in public relations required
· Proven track record designing and executing successful public relations campaigns
· Strong relationships with media outlets
· Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
· Exceptional writing and editing skills
· Event planning experience
· BA/MA degree in Marketing, Advertising, Communications or a related discipline